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The zoo said the next level of roach-naming gift, for $25, includes a printed roach name certificate along with a confection from the Nunu Chocolate company of Brooklyn.
"Your donation will also help us protect these misunderstood love bugs, along with a lot of other animals, both big and small," the zoo said. "As they say, roaches make the heart beat faster."
The zoo has run similar promotions in the past, and the San Francisco Zoo took a page out of the Bronx Zoo's playbook last year and allowed scorned Valentines to adopt cockroaches and scorpions in honor of "your favorite ex."