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$1,500 necklaces accidentally sold for $47

April 2, 2013 at 2:16 PM   |   Comments

CINCINNATI, April 2 (UPI) -- Ohio-based department store Macy's apologized for a pricing mistake showing a $1,500 necklace on sale for $47 instead of $479.

The chain said advertisements mailed across the country listed the necklace, made of sterling silver and 14-karat gold, on sale from $1,500 and $47, and stores sold the pieces of jewelry for the sharply discounted price until officials discovered the error, WFAA-TV, Dallas/Fort Worth, reported Tuesday.

Signs were erected in Macy's stores explaining the necklace was supposed to be repriced to $479, not $47, and customers such as Robert Bernard, who ordered two of the necklaces when the Dallas Macy's ran out of stock, received phone calls Friday explaining their money would be refunded.

Macy's released a statement Friday afternoon.

"When the mistake was caught, signage did go up in the fine jewelry department and on store doors alerting customers that a mistake had been made," Macy's spokeswoman Beth Charlton wrote in an email to WFAA-TV. "For those customers who bought the necklace at the $47 price, they were fortunate. For the gentleman you spoke with, he was not so fortunate. We are sincerely sorry he was disappointed and unable to buy the necklace at the $47 price for his wife."

Macy's did not say how many necklaces were sold for the $47 price.

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