Andy Nyberg, chief executive officer of The View from The Shard, said he believes visitors will be happy to pay the steep adult ticket prices when the viewing gallery atop the tallest building in Western Europe opens to the public Feb. 1, NBC News reported Friday.
Nyberg said the panoramic views from the gallery will provide a "tapestry of history."
"This is the only place you can see the whole of London at once and, as such, is a natural starting point for exploring the U.K.'s capital," he said. "If we've got the room and if you've got more money than sense -- or time -- for 100 pounds ($160) you can turn up at the box office and go up immediately. But that's just a pressure valve for people who bang on the desk."
A pre-booked, timed-entry ticket to the gallery will cost a much lower $40.
NBC reportedly holds celebs hostage to Jimmy Fallon's show
Millions of Getty images now available for free via embed tool