More than American 32,000 couples are scheduled to marry on this date, said theweddingchannel.com and theknot.com, two wedding Web sites cited by The Star-Ledger of Newark, N.J.
On Oct. 10 last year, only around 5,000 couples exchanged vows. Sunday has the most weddings scheduled since July 7, 2007, which saw roughly 54,000.
"We came to the realization that 10/10/10 would probably be the best," said Adam Polhemus, who is marrying Kristin Wallenstein in Holmdel, N.J. "It's definitely an anniversary I can't forget and screw up."
"The date was the perfect fit for us," Ming Chan of Queens, N.Y., who is marrying Holman Lau, told the New York Daily News. "I wanted a date that is easy to remember, but 11/11/11 wasn't going to work for me because I didn't want to date another year."
"We're Chinese, and there's a Lunar calendar for lucky days," Chan said. "Ten is a lucky number. 10/10/10 happens to be a very, very good day for getting married."