Subscribe | UPI Odd Newsletter Subscribe SOMERVILLE, Mass., Oct. 17 (UPI) -- Few will be surprised by a study that concludes sexy print ads influence men more than women -- but probably not in the way their creator's intended. Men are more likely to enjoy the ad, but tend to overlook the product and not remember what the ad was trying to sell, said the study by MediaAnalyzer Inc. in the latest issue of AdWeek. Advertisement MediaAnalyzer used what it called an AttentionTracking method to gauge the reactions of both sexes to erotic-themed advertising. The study found men focus on female breasts, legs and exposed skin but usually overlook the brand's logo -- so they are less inclined to go out buy the product as a result. Women on the other hand, avoid sexual imagery and are even turned off by it, the study found. Of the 200 women questioned, 58 percent said there is too much sex in advertising. The study tested 200 women and 200 men using 10 print ads, five that used sexual images and five that did not.
