Subscribe | UPI Odd Newsletter Subscribe DALLAS, Sept. 2 (UPI) -- Millions upon millions of dollars have been flushed away by two competitors who listened to consultants' claims that the public wanted wet toilet paper. Kimberly-Clark Corp. and Procter & Gamble Co. decided customers yearned for damp toilet paper, the Dallas Morning News reported. Advertisement So in July 2001, the two rivals unveiled contraptions that dispensed wet tissue on a roll. Sales of Kimberly-Clark's creation are "insignificant," said Dave Dickson, a company spokesman. And a few weeks ago, Cincinnati-based P&G dropped the lid on its product. The predictions of a personal-hygiene revolution never proved true, despite millions of dollars in development costs. Whatever the advantage of wet rolls versus dry, consumers decided it wasn't worth the price of a special dispenser or a certain embarrassment factor. Although Kimberly-Clark says it has no plans to end the Rollwipes era, it also won't say whether the product will be distributed any more widely than the half of the country where it's now sold.
