NEW YORK, April 27 (UPI) -- Sirius Satellite Radio will launch a program devoted to music from Scandinavia.
The Nordic Rox show will debut April 20 under the guidance of Per Gessle, a member of the band Roxette.
It will be hosted and programmed by Radio Stockholm's on-air personality Viktor Petrovsk.
"The wave of high-quality bands coming out of Sweden today rivals anything since the big UK music movements," Scott Greenstein, Sirius president of entertainment and sports, said in a news release. "The launch of Nordic Rox, together with our recent addition of BBC's Radio 1 channel, further establishes SIRIUS as the leader in discovery of new popular music around the world."
"I'm very honoured to be part of presenting Swedish and Scandinavian music outside our borders. The music scene in Sweden is certainly very creative and it will be a pleasure to present the best of it to the listeners of Sirius," Gessle said.
