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Feb. 12, 2014 / 10:52 PM

Paula Deen makes $75M deal to re-boot her empire

Tournament of Roses Grand Marshal Paula Deen (L) and her husband Michael Groover ride down Colorado Boulevard during the 122nd Rose Parade in Pasadena, California on January 1, 2011. UPI/Jim Ruymen

Tournament of Roses Grand Marshal Paula Deen (L) and her husband Michael Groover ride down Colorado Boulevard during the 122nd Rose Parade in Pasadena, California on January 1, 2011. UPI/Jim Ruymen | License Photo

LOS ANGELES, Feb. 12 (UPI) -- Celebrity chef and author Paula Deen has signed a $75 million deal with a Phoenix-based investment company to revitalize her brand, TMZ reported Wednesday.

Jahm Najafi made the pact to sell Deen's pots and other cooking related items.

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The company owns SkyMall magazine, the Book of the Month Club and Columbia House.

Deen, 67, admitted last year she used the N-word in reference to an African-American man who robbed her at gunpoint decades ago.

The confession sparked a media firestorm and, although Deen apologized for her behavior and insisted she is not a racist, she was fired by the Food Network and lost numerous product endorsement deals.

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Paula Deen

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