facebook
twitter
search
search

Katie Holmes co-owns hair care company

Jan. 19, 2013 at 12:59 PM
| License Photo

HOLLYWOOD, Jan. 19 (UPI) -- U.S. actress Katie Holmes has announced she is the new spokeswoman and co-owner of organic hair care company Alterna.

The "Dawson's Creek" star will appear in the company's advertising campaigns beginning in February, Women's Wear Daily reported Friday.

Holmes said her favorite products from the line -- the caviar anti-aging moisturizing shampoo, conditioner and bamboo dry shampoo -- have "transformed" her hair, People magazine reported.

"I love that Alterna uses natural and organic ingredients and stays away from harsh chemicals like sulfates and parabens," Holmes said Thursday.

This is Holmes' second foray into representing beauty products. She became a spokeswoman for Bobbi Brown Cosmetics in September, E! reported.

Like Us on Facebook for more stories from UPI.com  
Topics: Katie Holmes
Latest Headlines
Top Stories
'Suicide Squad' has on-set therapist available for cast members
Olivia Munn gets ready for 'X-Men'
Emilia Clarke breaks hip dancing with Arnold Schwarzenegger
Sofia Vergara stuns as bridesmaid in friend's wedding
'Duck Dynasty' star John Luke Robertson weds Mary Kate McEacharn