Movie theater shows R-rated 'Sausage Party' trailer to 'Finding Dory' crowd

CONCORD, Calif., June 30 (UPI) -- A movie theater in Concord, Calif. mistakenly showed a trailer for the upcoming R-rated flick Sausage Party to a theater full of people there to see Disney's Finding Dory.

Sausage Party takes the title of the first R-rated CG movie and is the newest project for Seth Rogen and a crew that includes Kristen Wiig, Bill Hader, James Franco, and Craig Robinson, among others.

The mix-up, which occurred in June, garnered an apology from Walter Eichinger, Vice President of Operations for Brenden Theaters.

"Playing the trailer was a one-time honest mistake by a theater manager moving screens around in effort to accommodate several large last minute groups wanting to see Dory," Eichinger said in a statement to San Francisco's East Bay Times. "The wrong movie was started by mistake."

In the film, grocery store food lives a happy existence on the shelves, waiting to be chosen so they can go home. But one particular sausage link, voiced by Rogen, creates an awakening when he realizes the grim reality for food once it's been bought. It gets eaten. And, as the trailer shows, brutally prepared.

Finding Dory made $136.2M during opening, making it the highest grossing animated debut of all time.