Domino's to let customers order pizza using emoji

WASHINGTON, May 13 (UPI) -- What is being described as a "tech company that sells pizza," Domino's is taking yet another step ahead into the Internet frontier.

The restaurant announced Tuesday, that beginning May 20, customers will be able to order pizza with just a tweet to @Dominos -- even one as simple as a single pizza slice emoji. It will be the first of its kind to incorporate Twitter into the order-placing process on a regular basis, USA Today reports.

"It's the epitome of convenience," CEO Patrick Doyle told the news site in a phone interview. "We've got this down to a five-second exchange."

In order to properly use the new feature, hungry customers must link their Twitter account to their Domino's Pizza Profile online first. Once a "usual" is chosen, then they can simply tweet the emoji and it will be delivered to their door in no time, The Verge says.

Domino's is excited about tweet-a-pizza, as the company continues to evolve into a social-media pioneer.

Doyle says that the pizza giant has spent tens of millions of dollars to expand its technological know-how. The company now has 250 tech employees at its headquarters in Ann Arbor, Mich.

"We want to make it as easy as possible for people to order from us -- and this is pretty darned easy," he said.