COLUMBUS, Ohio, Oct. 16 (UPI) -- U.S. lingerie giant Victoria's Secret will be the exclusive retailer of a Spice Girls greatest hits CD this holiday season, the Wall Street Journal said.
The British girl group's U.S. label, Capitol Records, has arranged for Victoria's Secret to accept 500,000 to 600,000 copies of the CD that it has ordered on a "one-way" basis, which means unsold merchandise won't get returned, greatly reducing the label's financial risk, the newspaper said.
The disc is expected to be priced at $10 to $12 when it goes on sale next month.
The album also will be available for download from Apple Inc.'s iTunes Store and other online music outlets.
Selling the album at Victoria's Secret stores means consumers "don't have to go proactively to a record store," Jason Flom, chairman of EMI Group Limited's Capitol Records, told the Journal. "It's an impulse buy."
Phil Sandhaus, the music-marketing consultant who brokered the deal between Capitol and Victoria's Secret, said selling music in places other than record stores is critical these days. "
"I don't care if it's superstar artists or developing baby bands," Sandhaus said. "It should always be part of the mix."
