NEW YORK, Jan. 29 (UPI) -- Canadian rock group Nickelback announced Monday it will donate all proceeds from digital sales of the single and video "If Everyone Cared" to charity.
Donations beginning Feb. 1 will be made to Amnesty International and International Children's Awareness Canada, a charity guitarist Ryan Peake supported for several years, the group's label, New York-based Roadrunner Music, said in a news release.
Intercut between Nickelback performance of the song and historical images, the "If Everyone Cared" video tells the stories of four people who have done extraordinary things for humanity: Bob Geldolf, Live Aid; Nelson Mandela, helping to end of apartheid; Peter Benenson, founder of Amnesty International, and Betty Williams, World Centers of Compassion for Children International.
Peake said Nickelback's success has given him and his wife an opportunity to significantly contribute to International Children's Awareness Canada.
"Now, with the release of 'If Everyone Cared,' a song and video that carries a message of positive change, we can globalize our efforts with Amnesty International," he said. "The idea is simply to do something that moves you and helps others, no matter how small."