facebook
twitter
rss
account
search
search
 

CBS president sees closer Internet ties

Jan. 10, 2007 at 7:39 PM   |   Comments

LAS VEGAS, Jan. 10 (UPI) -- CBS President Les Moonves told a crowd at the Las Vegas electronics show the network would work closely with the interactive community in the future.

Moonves was the keynote speaker Wednesday at the 40th Annual International Consumer Electronics Show.

He was emphatic when he spoke about CBS' aggressively planned approach to embracing digital opportunities.

"There's no such thing as old or new media anymore; we're just media," he said. "Whether 'programming' means 'CSI' or 'C++,' we're all playing on the same big digital field."

To drive home his point, Moonves shared the stage with CBS network interactive-world stars, such as Anthony Zuiker, creator of "CSI" -- which CBS in a news release called "the world's largest television franchise."

Zuiker told the audience his pioneering ideas made the show into the "multi-platform hit that it is today," and said audience participation had added to its enormous success.

Brian Bedol, the founder and president of College Sports Television, also appeared with Moonves. Bedol talked about CSTV's sports-community platform, FansOnly, which "allows friends to create their own viewing groups in a virtual Skybox."

Topics: Les Moonves
© 2007 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Most Popular
1
Big Bang Theory star Mayim Bialik not a fan of 'Frozen' Big Bang Theory star Mayim Bialik not a fan of 'Frozen'
2
Lana Del Rey cancels European tour due to illness Lana Del Rey cancels European tour due to illness
3
Prince William to step in for Kate Middleton after she cancels Malta tour Prince William to step in for Kate Middleton after she cancels Malta tour
4
George Clooney made Maggie Smith swoon on 'Downton Abbey' George Clooney made Maggie Smith swoon on 'Downton Abbey'
5
Taylor Swift named People magazine's 'Best Dressed' celebrity Taylor Swift named People magazine's 'Best Dressed' celebrity
Trending News
Video
x
Feedback