LOS ANGELES, Aug. 22 (UPI) -- Hollywood's ongoing reality trend is said to be behind surprising endorsements from stars like Lindsay Lohan and Jessica Simpson for Proactiv's acne solution.
The Boston Globe reported advertising specialists, such as JWT's Ed Evangelista, said stars such as Lohan are willing to admit their physical flaws to support Proactiv due to the current U.S. fascination with reality entertainment.
"Everything is going reality. I think everyone is looking for some sort of reality or taking a peek into someone's (life)," said Evangelista. "For me, personally, I don't know if I'd want people to see what I look like without makeup and with pimples."
The Proactiv line of acne solutions comes from infomercial giant Guthy-Renker, which sells $700 million a year in beauty and entertainment products, and has also featured singers Sean "Diddy" Combs and Kelly Clarkson in its commercials.
"We'll do our research to see who has acne and approach them," Proactiv Solution exec Karen Barner told the newspaper. "The most important thing is that they have to be willing to share their acne story with the world."
