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Mary-Kate & Ashley take on Cole & Dylan

LOS ANGELES, Sept. 16 (UPI) -- Mary-Kate and Ashley Olsen have announced the next phase of their vast retail empire will focus on "tween" boys.

The 19-year-old college students announced Thursday they've signed twins Cole and Dylan Sprouse, 13, to launch a line of videos, CDs, clothing and assorted other items aimed at boys through their Dualstar Entertainment Group.

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The new line will be called D.C. Sprouse, the sisters said in a news release.

"Cole, Dylan and the D.C. Sprouse brand are a perfect fit with Dualstar as we begin to move our company into the next phase of business development and expansion," Mary-Kate said in the release.

The Olsens assumed control of their empire in January. It is estimated each sister is worth $150 million.

The Sprouse twins are probably best known for their shared role as Adam Sandler's young charge in "Big Daddy." They also shared a role on TV's "Grace Under Fire" and starred in the Disney Channel's "The Suite Life of Zack & Cody."

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