NEW YORK, Nov. 25 (UPI) -- AT&T will spend $100,000 to sponsor programs and events at New York's Bottom Line, the Greenwich Village-based nightclub that nearly went bankrupt recently.
"AT&T's sponsorship is given in the spirit of supporting a cultural icon for music lovers that uniquely represents the vibrancy and diversity of New York," said Kevin Crull, senior vice president, AT&T Consumer.
AT&T will make it even easier for consumers to enjoy their favorite
artists, including many of those who perform at The Bottom Line. AT&T is teaming with Sirius Satellite Radio, another supporter of The Bottom Line, to offer special promotions for selected new and existing AT&T customers on a Sirius Satellite Radio.
"AT&T's generous sponsorship is recognition of our intent to survive our current business difficulties, and to thrive in the coming years," said Allan Pepper, co-founder and co-owner of The Bottom Line.
