Louis Rossetto (born 1949) is an American journalist. He is best known as the founder and former publisher of Wired magazine.
Rossetto was born and grew up on Long Island, New York. He went to Columbia University as an undergraduate and later returned for an MBA. In the early 1970s, he wrote a novel called Takeover. Several years later, he ghostwrote a book about the making of the film Caligula called Ultimate Porno.
In 1985, Rossetto joined the staff of a translation company in Amsterdam, INK Taalservice. INK launched an English-language magazine in 1987 with Rossetto as editor called Language Technology which covered the technologies used to process language. The magazine was later sold to a small Dutch media company and renamed Electric Word. It was terminated in 1990 due to insufficient revenue.