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In 2000, Dr. David Ludwig, the Director of the Obesity Program at the Children's Hospital Boston, studied the effects of consuming soft drinks on childhood obesity. Through extensive studies, he showed that the chances of becoming obese increased by approximately 60% for each daily soda the child consumed. He also showed that school children who consume at least 8 ounces of soft drinks daily consume about 835 calories more than children who avoid soft drinks. Ludwig published his findings in The Lancet.