We have fortified our foundation and positioned McDonald's for future growth. As we move forward, we will intensify our efforts...to be better, not just biggerMcDonald's just keeps lovin' it Oct 20, 2004
This year we'll build more restaurants in China than in any other countryMcdonald's: More stores for China Olympics Feb 26, 2004
Charles Hamilton Bell AO (7 November 1960 – 17 January 2005) was an Australian business executive. He served as president of the American-based fast-food chain McDonald's from December 2002, and additionally as chief executive officer from April to November 2004. Bell was the first non-American to hold that position.
Bell grew up in Sydney, Australia, and attended Marcellin College Randwick. Bell began his career at McDonald's at the age of 15, working at the Kingsford restaurant in Sydney. At the age of 19, he became the youngest store manager in Australian McDonald's history. At age 29 he was on the board of the Australian subsidiary, becoming its managing director at 33.
He quickly rose through the ranks of corporate McDonald's and when CEO Jim Cantalupo died suddenly on 19 April 2004, Bell was chosen to take his place. During his short time at the head of the company, its greatest problem was criticism of the healthiness of its food, which was exacerbated by the release of the documentary film Super Size Me. Bell led efforts to add more healthier choices to the McDonald's menu, and allow parents to substitute juice and apple slices for fries and soft drinks for their children. The "Supersize" option was also eliminated. During his brief tenure, his initiatives resulted in a successful turnaround in McDonald's fortunes. Bell was also responsible for introducing the McCafe, a coffeehouse franchise that serves gourmet coffee, cakes and pastries and premium teas.