Google announced Monday a partnership with Audi, General Motors, Honda, Hyundai and chip maker Nvidia to bring its popular operating system, Android, to cars, at the International Consumer Electronics Show 2014 in Las Vegas.
Called the Open Automotive Alliance, the plan is to run in-car entertainment systems on the open source software beginning as early as 2014.
While it was rumored that Google and Audi would partner to bring the Android to their cars, the announcement of the other partners took everybody at CES by surprise.
The partnership will focus on bringing the Android ecosystem to cars, creating apps that can be used by passengers and systems to make driving safer.
Last night Nvidia launched its new chip, the Tegra K1, land suggested its possible use in cars running Android for infotainment systems, including driverless travel.
The announcement could be in response to Apple's plan to work with automakers on an initiative called "iOS in the Car," which will enable Apple users play music, display maps and dictate messages in their cars. Apple seems to have a much more impressive lineup of partners which includes Honda, Mercedes Benz, Nissan, Ferrari, Chevy, Infiniti, Kia, Hyundai, Volvo, Jaguar, and Acura. Clearly Honda and Hyundai are hedging their bets on both operating systems.