Jessica Alba's Honest Company raises $25 million

Jessica Alba is taking her ecommerce startup international thanks to a capital raising round that netted her business, the Honest Company, $25 million.
Posted By Gabrielle Levy  |  Nov. 11, 2013 at 2:20 PM
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(UPI) -- Jessica Alba is bringing her eco-friendly products to the world.

The actress's LA-based startup, the Honest Company, an online subscription service that sells non-toxic, eco-friendly family and baby products, raised $25 million in a funding round through Institutional Venture Parnters Monday.

The funding round brings the Honest Company's total capital raised to $52 million.

"This new round of funding will provide essential resources for us to continuously expand our suite of products and bring them to households around the world,” CEO and co-founder Brian Lee said in a statement. “We created The Honest Company with the dream to one day provide natural, affordable products to families everywhere.

The capital is meant to increase product development and international expansion and aims to make the brand more accessible. Customers sign up for graduated monthly subscriptions ranging from $35.95 a month for essentials to $79.95 for diapers and wipes, or items can be purchased individually.

“Our mission at The Honest Company is to provide healthier, more sustainable products for today’s families and generations to come," added Alba. "We are excited to work with supportive partners that share the same vision and look forward to continued growth and reach."

Institutional Venture Partners was joined by Iconiq Capital, Lightspeed Venture Partners and General Catalyst Partners in the funding round closed Monday.

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