(UPI) -- Apple has hired Burberry CEO Angela Ahrendts for the newly-created position of senior Vice President of retail and online stores, which reports directly to Apple CEO Tim Cook.
Ahrendts is the latest fashion exec, after Yves Saint Laurent CEO Paul Deneve and Enrique Atienza, senior VP at Levi's, to join Apple and revamp retail efforts to push upcoming wearable technology including smartwatches.