After 13 years at the top of Interbrand's influential list of "Best Global Brands," Coca-Cola has been surpassed by Apple and Google, in the no. 1 and no. 2 spots respectively.
"Every so often, a company changes our lives, not just with its products, but with its ethos," Interbrand, one of the world's leading brand agencies, said of the the shift. "This is why, following Coca-Cola's 13-year run at the top of Best Global Brands, Interbrand has a new No. 1 -- Apple."