On Monday, Big Sean debuted his latest song "Control" featuring Kendrick Lamar and Jay Electronica.
The song did not make it on to his upcoming album, "Hall of Fame," because of sampling clearance. But Lamar's verse is what has sparked controversy.
The L.A. rapper started a competition in the song, claiming he is "the king of New York/King of the coast" and calling out artists including Jermaine Cole, Big K.R.I.T., Wale, Pusha T, Meek Mill, A$AP Rocky, Drake and the artist of the song himself, Big Sean.
His gauntlet-throwing included these lyrics: "I'm usually homeboys with the same n----- I'm rhymin' with/But this is hip-hop and them n----- should know what time it is/And that goes for Jermaine Cole, Big K.R.I.T., Wale/Pusha T, Meek Mill, A$AP Rocky, Drake/Big Sean, Jay Electron', Tyler, Mac Miller/I got love for you all but I'm tryna murder you n-----."
Many of the rappers took to Twitter to respond to Lamar's takedown, good and bad.
How can yall think I'm hating on Kendrick right now? Much respect to him for bodying everybody. This day marks a new rap game kno dat. Haha— oG $wank. (@joeyBADASS_) August 13, 2013
If I can't do no more nouns or verbs ima start comin with the wildest adjective bars that anyone has ever heard.— Mac. (@MacMiller) August 13, 2013