Tyra Banks invests in fashion site that finds garments seen in photos

Model Tyra Banks. UPI/Jim Ruymen | <a href="/News_Photos/lp/11c02d669625c5a575c238b233296a29/" target="_blank">License Photo</a>
Model Tyra Banks. UPI/Jim Ruymen | License Photo

Tyra Banks has her entrepreneurial sights set on a new project, a fashion website.

The 39 year old supermodel turned talk show host has reportedly invested in, a shopping site that helps customers find pieces that they've seen in photographs either on the site itself on in other social media outlets.


"I created Fierce Capital LLC because supporting female owned, led and targeted businesses is extremely important to me. We are excited about The Hunt, our first fashion investment, because it truly sucks to discover a great style item but not be able to find and buy it. The Hunt solves that fashion dilemma in a fun and innovative way," Tyra told WWD.

According to Cover Media, is a "community website" that works as people who recognize items in the pictures posted on the site let others know where the garments can be purchased.

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"What I love about The Hunt is that women help other women find their perfect outfit [head-to-toe]. I am excited to be part of this new approach to collective retail and styling," Banks explained.

Since its launch in January, TheHunt has recruited a few celebrity endorsers including Ashton Kutcher and Madonna's manager Guy Oseary.


Tim Weingarten and Simon Peck, the creators of the site, said they've been very careful about the people they're allowing to invest in their company. They reportedly chose Banks because of her relevant experience in the fashion world.

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“She intends to be extremely active and in no way a passive investor. From her acumen in style and fashion to her intuitive and innate sense on how the community should be guided over time, she has lots of ideas,” Weingarten explained.

Watch the video below to see Christina Milian talk about

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