Hooters tries to become an appropriate place to take your mother

Posted By CAROLINE LEE, UPI.com   |   May 10, 2013 at 3:43 PM
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Mother's Day is this Sunday. Let's assume you have already spent the money you have on all kinds of gifts for her, and forgot to budget lunch.

Hooters, the chain known for its waitresses' short shorts and low-cut tops, may not cover much -- but this time, they have you covered.

On Sunday, Hooters will offer a free entree up to $10 for mothers -- but only if you bring the whole family, according to NBC.

Moms that are roped into going "must be accompanied by one or more offspring," according to the fine print. They also must make a drink purchase to get the deal.

"Kids of all ages are encouraged to invite their mothers to Hooters for special treatment on Mother's Day," said Hooters CMO Dave Henninger.

The "special treatment" comes as part of the 30-year-old chain's efforts to rebrand itself.

"We know you don't think of Hooters as a typical place to take Mom,” Henninger told USA Today"but we want to make it more appealing for Mom to come in."

Last year, the chain offered free chicken wings to mothers that brought their families, and about 15,000 women took up their offer.

Hooters expects to host 20,000 mothers in its more than 460 U.S. locations.

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