AT&T starts no-contract service with Aio Wireless unit

Posted By KATE STANTON,  |  May 9, 2013 at 9:41 PM
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Taking a page from T-Mobile's no-contract cell phone plans, AT&T has created a subsidiary service called Aio Wireless, which will offer users pay-as-you-go plans without an annual contract.

According to All Things Digital, Aio's plans range from $35 to $70 per month on devices from Apple, Samsung and ZTE. But no annual contract means that buyers will have to purchase devices at unsubsidized rates, unless they bring their own unlocked phones to the service.

All the plans will offer unlimited talk and text, though the speed of data will depend on the price of the plan.

“Aio was conceived long before we saw other offerings in the market,” Aio Wireless President Jennifer Van Buskirk told Bloomberg Businessweek.

“We are offering this service to people who feel their needs aren’t being met. They want more data, they are moving to smartphones and social media, and they’ve had limited choices.”

For now, the service is only available in Houston, Orlando and Tampa, but it could go national in the next few years.

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