Taco Bell is planning to expand it's "low-end" value options by implementing a new "$1 Cravings" Menu, which will replace the food company's current "Why Pay More" menu.
According to ABC News, Taco Bell will test the new options in Kansas City, Mo., and Sacramento, Calif., before expanding nationally.
Brian Niccol, Taco Bell's chief marketing and innovation officer, told Ad Age last week that the company's "Why Pay More" offerings aren't priced low enough to meet the customers wants and needs.
"Why Pay More's" items were "originally priced at 79 cents, 89 cents and 99 cents, though those prices have largely increased to well north of a dollar over time," Ad Age's Maureen Morrison explained.
The new Cravings includes a beefy cheesy burrito, shredded chicken mini quesadilla and something called a beef crunchito.
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