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Brooklyn Diocese: Jesus was 'the original hipster'

By Kristen Butler, UPI.com
"The Original Hipster" ad is part of the "All Faces, Everyday Understanding" marketing campaign by the Catholic Diocese of Brooklyn. (Credit Catholic Diocese of Brooklyn)
"The Original Hipster" ad is part of the "All Faces, Everyday Understanding" marketing campaign by the Catholic Diocese of Brooklyn. (Credit Catholic Diocese of Brooklyn)

"Hipster Jesus" has been around as an Internet meme since at least late 2009, according to KnowYourMeme.com, but now the Catholic Diocese of Brooklyn has adopted the idea in its new "All Faces, Everyday Understanding" marketing campaign.

The new advertisement can be seen on phone booths and kiosks, and drew attention from Animal New York last week. A pair of red Converse shoes can be seen under the robes of what is presumably Jesus, with the caption "The Original Hipster."

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"Saturday Night Live" poked fun at the ads in the Weekend Update segment with Seth Meyers, prompting response from the church.

The diocese issued a statement, saying “most Catholics see the church as archaic and not relevant, nor valuable, to their everyday lives.” The new campaign, of which the “hipster Jesus” ad is one part, is intended to get more young people interested in the church.

In the release, vicar of communications for the Archdiocese of Brooklyn Rev. Monsignor Keiran Harrington acknowledged the ad's humor, as Brooklyn has long been associated with hipster culture.

“If you have faith, there is never a need to take yourself too seriously; life is so much easier when you have a sense of humor. Sure, we are poking fun at ourselves, but also making clear that in Catholic Churches in Brooklyn and Queens, everyone is welcome.”

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