[VIDEO] Kmart 'Ship My Pants' ad goes viral

American chain discount store Kmart wants its customers to ship their pants, ship their drawers, ship their beds, and basically ship anything they can't find in the store.

Kmart's latest promotional ad uses a play on the phonetics of the word "ship" to encourage users to go to their stores and be certain that if they can't find what they're looking for, a sales associate will be able to find it on Kmart.com and ship it to their homes for free.

Just five days after it was posted on YouTube, the "Ship My Pants" commercial has already received over 7,800,000 views and while everyone agrees the ad is rather clever, it remains unclear whether it'll translate into sales.