McDonald's apologizes for Big Mac 'You're Not Alone' ad

April 12, 2013 at 11:18 AM
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McDonald's has apologized for their controversial Big Mac ad that parodies a mental health PSA.

The ad in question features a woman with a black background. She is covering her face as she looks down. The words "You're Not Alone," pop out in bold white letters while the subhead reads "Millions of people love the Big Mac." A toll-free phone number is also seen in the ad to advise people who are "suffering" from this sort of issue to call the number for help.

According to the the Huff Po, the number connects to McDonald’s corporate line.

The controversial poster raised many eye brows after it was seen adorning Boston's T subway system vehicles prompting many commuters to take pictures and post them on social media.

Time Magazine reported Tuesday that a representative from the famous chain restaurant said the commercial was not approved by McDonald's before being published.

"A local print ad displayed on the Massachusetts Bay Transportation Authority (MBTA) was recently brought to our attention," McDonald's spokesperson Nicole DiNoia wrote. "We can confirm this ad was not approved by McDonald’s. And, as soon as we learned about it, we asked that it be taken down immediately. We have an approval process in place, with our marketing and advertising agencies, to ensure that all advertising content is consistent with our brand values. Regrettably, in this incident, that process was not followed. We sincerely apologize for this error.”

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