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Apple denied iPad Mini trademark in U.S.

A new iPad mini is seen in the Apple Store at the Carrousel du Louvre after its release today in Paris on November 2, 2012. The iPad mini, a 7.9 inch (20-centimetre) touchscreen tablet, went on sale in 34 countries worldwide. UPI/David Silpa
A new iPad mini is seen in the Apple Store at the Carrousel du Louvre after its release today in Paris on November 2, 2012. The iPad mini, a 7.9 inch (20-centimetre) touchscreen tablet, went on sale in 34 countries worldwide. UPI/David Silpa | License Photo

Apple was denied a trademark for its latest tablet, the "iPad Mini" because The U. S. Patent and Trademark Office thought the term "mini" was too generic to be a trademark.

According to a letter from the USPTO "the word 'mini' has been held merely descriptive of goods that are produced and sold in miniature form," and thus, not exclusive to the Apple jargon.

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"Registration is refused because the applied-for mark merely describes a feature or characteristic of applicant’s goods," the letter said. "[It is not] a unitary mark with a unique, incongruous, or otherwise non-descriptive meaning in relation to the goods and/or services."

The letter states Apple could appeal the ruling, but as Mashable points out, they would have to come up with a fairly creative argument as to why "mini" isn't just a descriptive adjective.

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