As part of their usual event promotion efforts, CBS has been airing ads featuring celebrities to advertise the upcoming Super Bowl XLVIII, which they will air on Feb. 3, 2013.
So far, some of the photo ads CBS has ran feature singer Beyonce and actor Neil Patrick Harris wearing eye black printed with "Feb. 3 2013" (the date of the Super Bowl) on their faces, a trend also used by New York Jets quarterback, Tim Tebow, with Bible verses in his eye black.