One year later, Apple remembers Steve Jobs

Posted By GABRIELLE LEVY,  |  Oct. 5, 2012 at 10:41 AM
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Steve Jobs died one year ago Friday.

Jobs was more than the long-time CEO of Apple. His products undeniably changed the market for personal computers and then cell phones, and he set a standard for his successful (but not always admirable) leadership style.

A year after his death, the company has replaced the website's homepage with a memorial video and a letter from current Apple CEO Tim Cook.

The video, below, shows photos of Jobs alongside the audio from the product launches of some of the biggest products in his career--the first iMac ("the whole thing is translucent, you can see into it, it's so cool!"), the first iPod ("this amazing little device holds a thousand songs--and it goes right in my pocket"), the first iPhone ("an iPod, a phone, and an internet communicator. Are you getting it?").

A year after his death, the company that Jobs put on the map is now the most valuable company in the world--worth more than $700 billion.

The iPhone was hardly the first smartphone, or even the first to employ some of its most popular specs. Jobs's genius was in bringing together good ideas and putting them together in the most beautiful, most simple and efficient ways. He uses a quote from Wayne Gretsky to sum up Apple's philosophy in a simple statement: "I skate to where the puck is going to be, not where it has been." (Famously, Jobs essentially stole the idea for a mouse from Xerox.)

Read Tim Cook's full note following the video.

A message from Tim Cook, Apple's CEO.

Steve's passing one year ago today was a sad and difficult time for all of us. I hope that today everyone will reflect on his extraordinary life and the many ways he made the world a better place.

One of the greatest gifts Steve gave to the world is Apple. No company has ever inspired such creativity or set such high standards for itself. Our values originated from Steve and his spirit will forever be the foundation of Apple. We share the great privilege and responsibility of carrying his legacy into the future.

I'm incredibly proud of the world we are doing, delivering products that our customers love and dreaming up new ones that will delight them down the road. It's a wonderful tribute to Steve's memory and everything he stood for.


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