In trying to tap into the app generation, Mitt Romney's team has gotten a taste of the viral world with a meme-worthy gaffe.
The Romney campaign released an iPhone app, allowing users to take photos with one of several Mitt-themed watermarks: "American greatness," "Believe in America," "Day one, job one," "Obama isn't working," and so on.
But the first option--and the one that has the Internet atwitter, says "A better Amercia," with, yes, the country's name spelled wrong.
Never one to waste a good opportunity for a meme, the Internet responded with gusto.
As of 11:00 a.m. Eastern time, the app was still available, and still said "A better Amercia."
UPDATE: As of 2:40 p.m., the slide reading "A better Amercia" has been removed in an update available for the "With Mitt" app.
Check out some of our favorites in the slideshow below.
(Original image Nell Redmond/UPI, using "With Mitt" app)