Dubai's 'Fashion Forward' show begins

Dubai begins its third "Fashion Forward" event, an attempt to put it on the international fashion map.
By Ed Adamczyk  |  April 10, 2014 at 12:58 PM
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DUBAI, United Arab Emirates, April 10 (UPI) -- Dubai’s attempt to place itself on the world fashion map begins Thursday with early events in its three-day “Fashion Forward” event.

Eighteen designers from across the Middle East will display their work during the three-day celebration. It is Dubai’s third “Fashion Forward” in its push to be an international fashion destination. The show offers clients, exposure and security, advantages they cannot often find at home, and has become the region’s most important event for regional fashion designers.

Lebanese fashion houses will host one-third of the shows, giving Lebanon the largest presence of any nation.

“The Gulf area, especially Dubai, is the best place for fashion designers. It has everything designers and artists want, but honestly, I love Beirut. I’m considering opening another branch, but my production will always stay in Beirut,” said Lebanese designer Rami Kadi.

“Dubai has given me the opportunity to have my own atelier (fashion design business). I love the different cultures and traditions here,” said designer Ezra Zareena.

“Gulf women love couture. I believe that ‘Fashion Forward’ is the right exposure for up-and-coming Middle Eastern designers,” said Lebanese designer Jean Louis Sabaji.

The show is indicative of growth in the Middle Eastern fashion industry, as well as the growth of the region’s middle and upper classes, and is more than models displaying new creations. Talks, panel discussions and presentations by “some of the most influential names in fashion,” Bong Guerrero, “Fashion Forward” founder, said.

[Beirut Daily Star] [Khaleej Times]

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