Impossible Chicken Nuggets will be on restaurant menus across the nation starting today and will be available in grocery stores later this month. Photo courtesy of Impossible Foods
Sept. 7 (UPI) -- Plant-based chicken nuggets are taking over gourmet restaurants this week.
Impossible Foods announced the launch of its Impossible Chicken Nuggets on Tuesday, saying that customers prefer its nuggets over ones made with real chicken.
The brand launched its substitute in restaurants, and plans to reach more than 10,000 grocery stores across the United States later this month.
The item will be available on menus from top chefs like David Chang, Marcus Samuelsson, Sean Brock, Tal Ronnen and El Alto.
Walmart, Kroger, Albertsons, Safeway, ShopRite, Giant Stores and Gelsons will carry the frozen product later this month.
It's priced at $7.99 for approximately 20 fully cooked pieces that are ready to reheat.
Impossible Meat said it conducted a blind taste test with 201 consumers in Irving, Texas. Seven out of 10 preferred Impossible Chicken Nuggets to animal-based chicken nuggets, the company said.
The nuggets are made with 40% less saturated fat and 25% less sodium than a chicken nugget, and the nuggets use 48% less land and 43% less water than regular nuggets, Impossible Foods said.
The company, known for the Impossible Burger, was founded in 2011 in California's Silicon Valley.