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Ford Maverick reaches 36,000 reservations in first week

The Ford logo is displayed at the 2013 North American International Auto Show in Detroit on January 14, 2013. Ford said its new compact pickup, the Maverick, gathered 36,000 reservations in its first week. Photo by Brian Kersey/UPI
The Ford logo is displayed at the 2013 North American International Auto Show in Detroit on January 14, 2013. Ford said its new compact pickup, the Maverick, gathered 36,000 reservations in its first week. Photo by Brian Kersey/UPI | License Photo

June 18 (UPI) -- The new compact Ford Maverick created a buying spur with 36,000 customer reservations during its first week, Ford Motor Co.'s CEO Jim Farley said Thursday.

Farley revealed the numbers about the buzzy hybrid at the company's Deutsche Bank "fireside chat."

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"The appeal of Ford and its influential products is evident in customer-reservation numbers for new, strategically important vehicles," the auto giant said in a statement.

Faley added that its "reimagined" Bronco SUV had 190,000 reservations, along with 100,000 for the battery-electric F-150 Lightning pickup truck and another 20,000 for the all-electric E-Transit commercial van.

RELATED Ford says nearly half of all its vehicles will be electric by 2030

At a little under 200 inches in length, the hybrid Maverick will be one of the smallest pickups on the market, but about the size of current SUVs on the market like the Toyota Highlander and Volkswagen Atlas.

The Maverick, Ford's most economical model, will go on sale later this year starting at $19,995 with the price increasing to $35,000 for higher-end models.

He said the electric Mustang Mach-E SUV is "sold out" after Ford built 27,816, selling 10,510 in the United States. Farley said the vehicle topped all sales in Norway, where electric vehicles currently lead the market.

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Ford's efforts are in line with its announcement last year to be wholly carbon neutral within 30 years. The world's fifth-largest automaker said at the time it would focus on vehicle use and its supply base.

Ford said its company facilities in the coming years will strive to reach two goals -- attaining carbon neutrality by 2050 and running its plants with locally sourced renewable energy by 2035.

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