Holiday shoppers spent record $10.8B on Cyber Monday, figures show

Dec. 1 (UPI) -- American holiday shoppers spent close to $11 billion this year on Cyber Monday, a new high for most digital sales in a single day.

According to Adobe Analytics, U.S. shoppers spent $10.8 billion on Monday -- an increase of 15% over Cyber Monday a year ago.

Though a record, Monday's figure was short of the amount Adobe predicted, $12.7 billion.

Cyber Monday, which always lands on the Monday after Thanksgiving, saw increased sales this year partly due to measures brought on by the COVID-19 pandemic -- like stay-home orders and business closures.

"Throughout the remainder of the holiday season, we expect to see record sales continue and curbside pickup to gain even more momentum as shoppers avoid crowds and potential shipping delays," Adobe Digital Insights Director Taylor Schreiner told CNBC.

Adobe analyzes digital sales from 80 of the top 100 online retailers in the United States.

The analytics firm said digital sales also set records on Thanksgiving and Black Friday, when sales totals rose by more than 20% over last year.

Also Tuesday, retailer Amazon similarly said its holiday season has been one for the books.

Amazon said in a blog post that 2020 has been "the largest holiday shopping season so far in our company's history."

Independent vendors on Amazon surpassed $4.8 billion in global sales from Black Friday through Cyber Monday -- more than 60% more than last year, the company noted.

Amazon said some of its most popular items so far have been its Echo Dot smart speaker and former President Barack Obama's memoir A Promised Land.