Advertisement

Cyber Monday sales on track to hit $9.4B, Adobe Analytics predicts

By Sommer Brokaw
Cyber Monday sales on track to hit $9.4B, Adobe Analytics predicts
Frozen 2 toys have been among the top selling toys sold online so far, Adobe said in its 2019 analysis of holiday shopping trends between Nov. 1 and Dec. 31. File Photo by John Angelillo/UPI | License Photo

Dec. 2 (UPI) -- Cyber Monday shoppers spent $473 million dollars online by 9 a.m., and were on track to hit $9.4 billion, Adobe Analytics predicted.

The sales represent 18.9 percent year-over-year growth with last year's Cyber Monday's sales reaching $7.9 billion, according to Adobe Digital Insights 2019.

Advertisement

The report measured online transactions of 80 of 100 top U.S. web retailers to predict the online shopping trends.

During the peak hour, before the end of sales at midnight, Adobe predicts spending of $11 million per minute.

The Adobe Analytics report looks at trends in holiday spending online from Nov. 1 to Dec. 31.

From Nov. 1 through last weekend, online shoppers spent a record $72.1 billion online, including $7.4 billion on Black Friday alone.

Black Friday shoppers faced hazardous weather in the West and Upper Midwest through New England, which may have prompted them to shop from home instead of going out to stores.

States that had more than 2 inches of snow saw a 7 percent boost in online sales, Adobe said.

On Small Business Saturday, the U.S. shopping holiday held the Saturday after Thanksgiving, the top five selling products were Frozen 2 toys, L.O.L. Surprise Dolls, Madden 20, NBA 2K20 and Fire TV. Other popular items have been Paw Patrol toys, Nintendo Switch, Samsung TVs, Apple laptops and Amazon Echo.

Advertisement

Online revenue for the full holiday season is on track to hit $143.7 billion, Adobe said.

Latest Headlines

Advertisement
Advertisement

Follow Us

Advertisement