Nov. 22 (UPI) -- Lingerie retailer Victoria's Secret will not televise its annual fashion show this year, parent company L Brands announced, citing low ratings and declining sales.
The prime-time television program has, for 24 years, been a holiday season focus for the brand, which has used the high-profile setting as promotion. Featuring elaborate costuming, music and set design, it has highlighted the world's foremost fashion models wearing Victoria's Secret products. The fashion show has been called anti-feminist by several publications, including Cosmopolitan and The Guardian. in 2018, its television ratings were its lowest ever.