Aug. 12 (UPI) -- On the same day one of its rivals also launched a new item, Chick-fil-A on Monday introduced something new, but decidedly un-poultry -- macaroni and cheese.
The national chain began selling mac and cheese Monday, which it says blends cheddar, Parmesan and Romano cheeses. Chick-fil-A said it will be available nationwide.
"We admit it, we're a little cheesy. Starting today we're going to be a lot cheesier," the company stated on its website.
The new mac and cheese is the first new menu item at the famous chicken chain in three years.
"Mac & Cheese is the quintessential comfort food, and something we are so excited to offer our guests at Chick-fil-A," menu chief Amanda Norris said in a statement.
The chain added it will also begin selling frosted caramel coffee until November.
Chick-fil-A's launch came on the same day as rival Popeyes rolled out a chicken sandwich for the first time in its history.