Dec. 28 (UPI) -- Apple's iPhone and iPad had more device activations than its competitors the week leading up to Christmas, according to a report from Flurry Analytics.
Flurry Analytics examined activations throughout the week leading up to Christmas Day and the end of Hanukkah. Findings revealed iPhones and iPads accounted for 44 percent of all mobile device activations worldwide, similar to the 2016 holiday season. In second place was Samsung, up from last year's 22 percent to 26 percent of device activations this year.
Behind Apple and Samsung are six other manufacturers that build the affordable Android. Google's share of activations is "nowhere in sight" and once again missing from the list, according to the report.
In the past, Apple usually had only two to three iPhones available at any given time, but a product expansion over the past four years is giving consumers more screen variations and lower-cost products, expanding the tech-giant's footprint globally.
The report breaks down Apple's device activations during the pre-holiday week. Of the 10 models on the market, the iPhone 7 had the most activations with 15.1 percent. In second was the iPhone 6 at 14.9 percent followed by the newly released iPhone X at 14.7 percent.
Activations also indicated phablet devices, smartphones with screens measuring between 5 inches and 6.9 inches, overtook the market from medium phones and accounted for 53 percent of all holiday activations.