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March 1, 2012 / 1:05 PM

White House announces Easter Egg Roll

U.S. President Barack Obama gives encouraging words to children participating in the White House Easter Egg Roll on the South Lawn of the White House April 25, 2011 in Washington, DC. About 30,000 people are expected to attend the 133-year-old tradition of rolling colored eggs down the White House lawn. UPI/Chip Somodevilla/POOL

1 of 3 | U.S. President Barack Obama gives encouraging words to children participating in the White House Easter Egg Roll on the South Lawn of the White House April 25, 2011 in Washington, DC. About 30,000 people are expected to attend the 133-year-old tradition of rolling colored eggs down the White House lawn. UPI/Chip Somodevilla/POOL | License Photo

WASHINGTON, March 1 (UPI) -- The White House Thursday began selling lottery tickets and souvenir Easter eggs for the 2012 White House Easter Egg Roll.

The White House is promoting health and wellness during this year's event, themed, "Let's Go, Let's Play, Let's Move!" a White House release said.

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This year's White House Easter Egg Roll will encourage children to lead healthy and active lives, in line with first lady Michelle Obama's "Let's Move!" initiative, a national campaign focused on solving the problem of childhood obesity within a generation.

Souvenir Easter eggs, sold through the National Park Foundation, include the stamped signatures of President Barack Obama, the first lady and Bo, the Obamas' dog.

Bo was also featured in a special video for the White House Easter Egg Roll this year.

Lottery tickets can be bought through Monday, with the winners being announced March 12.

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White House rocks with Easter Egg Roll

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