AGs want Pabst to remove drink

April 22, 2011 at 7:39 AM
share with facebook
share with twitter

ANNAPOLIS, Md., April 22 (UPI) -- Seventeen attorneys general, including Maryland's Douglas F. Gansler, want Pabst Brewing Co. to remove its "Blast" drink from the market.

In a letter to Pabst, the officials said the 23.5-ounce drink, which contains 12 percent alcohol, is a "binge in a can" targeting young people, CNN reported Friday.

Rapper Snoop Dogg is marketing the drink, which contains the alcohol of several cans of beer, said Raquel Guillory, spokeswoman for the Maryland attorney general.

"They're marketing it as a single serving when in reality it's five servings in a can," Guillory said. "We hope they would be a good corporate citizen."

Gansler worked with MillerCoors and Anheuser-Busch to halt the sale and production of some high-alcohol drinks in 2008.

"Both of those voluntarily pulled those off the market after we sent them a letter," Guillory said.

Jon Sayer, chief marketing officer for Pabst, said the product is aimed at adult drinkers and that the company promotes responsible drinking.

"Blast is only meant to be consumed by those above legal drinking age," Sayer said in a written statement. "As with all Pabst products, our marketing efforts for Blast are focused on conveying the message of drinking responsibly. To that end, the alcohol content of Blast is clearly marked on its packaging."

CNN said it had not received a comment from Snoop Dogg as of Thursday evening.

Attorneys general from Arizona, California, Connecticut, Guam, Idaho, Iowa, Illinois, Kentucky, Maine, Massachusetts, New Mexico, Ohio, Oklahoma, Tennessee, Utah, and Washington joined Gansler in asking Pabst to remove the drink.

Related UPI Stories
Trending Stories