TALLAHASSEE, Fla., April 8 (UPI) -- A Florida university and a Web site reached a settlement concerning a video that implied sexual activities on the part of students, the parties said.
Florida Agricultural and Mechanical University in Tallahassee and the RK Netmedia, the operators of Daredorm.com, settled for $105,000 in light of the school's allegations of trademark dilution and infringement, and injury to its business reputation, the Orlando Sentinel reported Wednesday.
In early March, the Web site showed a video, "BigRattler77," which included the FAMU school colors and logo, featuring what appeared to be eight students involved in an orgy, the Sentinel reported.
The Web site said it features "the hottest real college girls having wild sex parties in their dorm rooms."
FAMU said in its lawsuit the video was "a transparent attempt to trade on the good name and identity of Florida Agricultural and Mechanical University and its (trade)marks by wrongly insinuating that its students routinely engage in the debasing and degrading behavior depicted therein."
RK Netmedia promised to apologize and try to keep the video from further showings, the school said.
The university said the settlement would fund Life-Gets-Better scholarships for two FAMU undergraduates and pay for $15,000 in attorneys' fees.