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Chrysler offers minivan return policy

Chrysler offers minivan return policy
The logos of Chrysler, Dodge, Jeep and Ram are displayed along with a Dodge Ram Heavy Duty suspended from the ceiling at the North American International Auto Show at the COBO Center, Jan. 12, 2010 in Detroit. UPI/Brian Kersey | License Photo

AUBURN HILLS, Mich., Feb. 11 (UPI) -- Chrysler Group said Thursday U.S. customers who trade in a competitor's vehicle could have a 60-day money-back pledge with the purchase of a minivan.

The automaker called the program the "Minivan Pledge," and regarded it as a safe bet, given the track record of brand loyalty, The Detroit News reported.

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Specifically, Fred Diaz, Chrysler sales chief and head of Ram vehicles, said nearly 70 percent of Chrysler minivan buyers were previous Chrysler minivan owners.

The deal applies to buyers of Chrysler Town & Country or Grand Dodge Caravan models. It is similar to a deal offered by General Motors Co. last year.

That deal saw 505 cars returned out of 439,000 purchases, President of GM North America Mark Reuss said this week at the Chicago Auto Show

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