WASHINGTON, June 2 (UPI) -- Internet providers say they are changing their tactics in the fight over "Net neutrality" with a power shift at the U.S. Federal Communications Commission.
The issue pits access providers such as Verizon, Comcast, AT&T and other telecommunications companies against consumer groups and content providers such as Google who oppose efforts to restrict what Internet subscribers can access, based either on how much they're willing to pay or by the nature of the content or activity, the Washington publication Politico reported Tuesday.
Under President Barack Obama, "Net neutrality" advocates such as Julius Genachowski, Obama's nominee to head the FCC, have gained the upper hand, forcing Internet providers to change their tactics, analysts say.
"It's unreasonable for us to assume no action will occur (on Net neutrality)," said Tom Tauke, executive vice president of public affairs, policy and communications for Verizon. "What we do have to do is make our case."
Instead of using free market ideology, Tauke told Politico providers will now highlight the consumer choice argument, stressing that many customers want providers to be able to filter out objectionable material for them.