BOSTON, May 9 (UPI) -- A talk show host's remarks about Mexicans may cost a Boston radio station at least one major advertiser but other sponsors say they will not pull their ads.
WTTK-FM suspended Jay Severin indefinitely for his remarks. Any decision to reinstate Severin could be complicated by advertisers' reactions.
Severin called Mexicans "criminaliens," "leeches," "the world's lowest of primitives," and exporters of "women with mustaches and VD." His agent, George Tobia, said negotiations for his return are under way.
The Retailers Association of Massachusetts is about to roll out radio spots opposing a proposed hike in the state sales tax but a spokesman for the group, Will Keyser, said it will not run the ads of Severin comes back on the air, The Boston Globe reported Friday.
"If he comes back on, we're not spending any money with him," Keyser said. "We don't want to be associated with him. This guy is very controversial right now. He said some things we don't want to be associated with."
Tim Carleton, president of Reeds Ferry Sheds in New Hampshire, said he was worried about consumers perceiving his company as racist but he said his ads on Severin's show were effective.
"From my standpoint, we're just trying to sell sheds," he said. "We're trying to reach as many people as possible, and the controversy of his show is why he gets the amount of listeners he does."
Mark Lamoureux, who owns The Countertop Shoppe in Leominster, said if Severin goes back on the air he "would absolutely advertise on his show."
"The marketplace will determine this," he said. "If people don't listen to him, why would I want to advertise with him?"